Top image: Still from ‘DSV – The Drive’, film, 2023 //
Lower image: Key image comms from for campaign.
Building on the recently created visual identity, the team and I at AKQA Denmark crafted A Special Kind of Drive to illuminate the pride those within the organisation feel by keeping the world moving. This included a film and communication assets that rejected logistics industry conventions, filmed across the globe in Japan, USA, Norway, South Africa and DSV headquarters in Hedehusene, Denmark.
The communications assets also broke conventions, focusing on the internal thoughts of DSV employees outside of their office hours with the mindsets of always striving for optimisation.
Above: Still from ‘DSV – The Drive’, film, 2023 //
Lower image: Key image comms from for campaign
With this inaugural launch, DSV has a foundation for external and internal communications. Whether through the refreshed visuals or tone of voice, DSV can be recognised as it keeps supply chains flowing.
The campaign was rolled out across all markets globally, raising awareness, positive brand sentiment and while establishing a fresh brand position markedly different from the rest of the industry.
Year:
2023
Medium:
Campaign Film,
Cutdowns,
Social assets,
Copy
Shown:
Global
Role:
Assistant Creative Director,
Creative Strategist,
Senior Copywriter
