Above: Still from ‘DSV – Semiconductors’, film, 2023
Having refined the brand purpose for one of the world’s largest logistics companies in 2020, the AKQA team on DSV crafted innumerable campaigns for their many divisions and verticals. This particular campaign, however, stands out.
Above: Still from ‘DSV – Semiconductors’, film, 2023
Given exactly 7 weeks from concept to delivery, a tight team consisting of myself, a senior art director, an art director and the MD worked to create a campaign film that resonated both with the importance of semiconductors in contemporary life, as well as ensuring DSV’s role in making contemporary life possible was clear.
Year:
2023
Medium:
Campaign Film,
Cutdowns,
Social assets,
Copy
Shown:
Global
Role:
Creative Strategist,
Senior Copywriter
